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Welcome, Beta Babies!

The start of 2025 brought more than just a new year. It also marked the beginning of a new generation. A generation is a group of people born within a specific 15-to-20-year period. Members of the same generation experience big world events, trends, and changes in technology when they’re around the same age. That can shape their views of the world differently from those of other generations. 

Kids born this year through 2039 will make up Generation Beta, or Gen Beta for short. It follows Generation Alpha, which includes anyone born from 2010 to 2024—like fifth- and sixth-graders! (Alpha and beta are the first two letters in the Greek alphabet.) Alphas were the first full generation born into a world with smartphones and social media. 

Denise Villa works for a company that studies the differences between generations. She predicts that advances in technology will have a major effect on Gen Beta.

“They’ll have careers that don’t even exist yet,” Villa says.

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