1. A friend shares a post that really grabs your attention, such as the one about how Sandra the orangutan learned to wash her hands during the pandemic.
2. You instantly think, “This is so funny and amazing!” These emotions block out the part of your brain that might say, “Wait, is this really true?” So you quickly share the post with your followers.
3. When your followers see the post, they have the same emotional response that you did. As a result, they share it with their followers. And the cycle goes on and on and on.
The Fix
Make sure you aren’t reacting only on emotion. Before you share something, wait 30 seconds. Ask yourself, “Do I know this is real?” If the answer is no, don’t hit “share” until you’ve done some research. (More on that on the next page!)